Gnarly Jeep Chief Concept Brings the Beach Vibe

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A tribute to the classic 1970s era full-size Jeep Cherokee, this Wrangler-based concept vehicle evokes the west coast surfer lifestyle of sun and fun with a nod to nostalgic beach rides.

Rad right?

Jeep went and unveiled this Chief concept, a modern take on the classic Cherokee Chief indulging the relationship between the heart, the mind, the wallet, and vintage Jeep-4×4 ownership.